Researcher Details

Maeyer Peter De

Affiliation Graduate School of Global Studies, Sophia University
Designation Associate Professor
Specialization Business administartion
Related Page Web site
Research Interest Consumer behavior, pricing and advertising
Keywords Drivers of Continuance Intention with Mobile Banking Apps, rivers of Prices for Extended Product Warranties,Determinants of extended warranty prices,Billboard and cinema advertising,Customer reactions,
Relation with Nichibunken
Last Updated 2023/09/06